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Skills vs Industry Experience - what to prioritise when hiring B2B sales people on a budget
What if your dream sales person with experience and gap selling approach is too expensive? Which to prioritise? Solve it with competencies.
4 min read
Don't start with "why" - start with "WHAT"
B2B sales seem hard. It is hard work. But the winning strategy is easy. It's not about you - it's about solving your customer's problems.
2 min read
B2B sales for startups / SMEs should be strategic - not operational
Understand why the people actually closing sales have to be present(ed) at the management table.
3 min read
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