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Why gap selling is your best chance in a recession
Recessions increase buyer uncertainty and risk avoidance. Gap selling helps you overcome those hurdles and get customers to the final yes.
3 min read


Gap selling - revolutionary game changer or hype?
It is neither. Because in it's core it is not new.
But here is why you should still read it and apply it in your organisation.
2 min read


B2B sales for startups / SMEs should be strategic - not operational
Understand why the people actually closing sales have to be present(ed) at the management table.
3 min read
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