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Skills vs Industry Experience - what to prioritise when hiring B2B sales people on a budget
What if your dream sales person with experience and gap selling approach is too expensive? Which to prioritise? Solve it with competencies.
4 min read
Gap selling - revolutionary game changer or hype?
It is neither. Because in it's core it is not new.
But here is why you should still read it and apply it in your organisation.
2 min read
Don't start with "why" - start with "WHAT"
B2B sales seem hard. It is hard work. But the winning strategy is easy. It's not about you - it's about solving your customer's problems.
2 min read
B2B sales for startups / SMEs should be strategic - not operational
Understand why the people actually closing sales have to be present(ed) at the management table.
3 min read
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