Experience and Insights driven B2B Sales Consulting

Startup-2-Business is the right partner for you if you want:

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B2B Sales Consulting that is NOT ONLY driven by tool competence but also actual experience of being a startup sales founder and first hand insights into your C-level customers.

A partner, who can help you identify problems and create solutions tailored to your needs, not only implement standard tools and processes used at every client.

Hands-on, easy to implement processes and tools that help you succeed, instead of playbooks, fancy presentations or participation trophies.

Michael Bist

Founder

Experienced B2B Sales Executive and Consultant

Social Impact Startup Founder

Former c-level executive for 1bn EUR division of Swiss multinational

Successfully closed startup deals with diverse blue chips like BlackRock, MorganStanley, EY, Mars, CocaCola

What some of my clients say

“Michael is the smartest person I know, always at least 3 steps ahead of everyone else."

"Michael has a huge experience both in the corporate and the startup worlds and he is the best of both worlds."

“Michael […] gave our business unit a dozen of the brightest ideas how [we] could improve our business in Asia in terms of market capture and profitability.”

“While Michael always thinks in terms of strategy, he is down to earth and a true doer.”

“Michael has an in-depth understanding of businesses and all processes. He's seen the inside-outs of numerous companies from manufacturing to trading formats.”

For more flattering feedbacks, please feel free to check out my LinkedIn profile

These are the types of startup situations I mainly help:

Startups aiming to close enterprise deals

Social Impact Startups

Startups aiming to enter the DACH market

Book a 30 Minute Intro

*In this free introduction meeting we will discuss your business, your goals and challenges.

And you can see whether you feel Startup-2-Business is a good fit for you, your company and your goals.

B2B Sales Insights for Startups and SME

Impact Startup B2B Sales - Deal size doesn't matter - impact does !

Yes, the size of your contract is likely way too small to attract c-level. But value is in how attractive your impact story is.

Don’t get immediately de-qualified by corporate customers – the importance of “how not to lose” for B2B startups

Understanding your target persona's pains and doing perfect outreach is not enough. Why it's important to know "how not to lose".

Successful B2B (Social) Impact Startups sell at C-level!

Selling at C-level makes the difference between getting nowhere or winning a corporate partner for your impact startup.

What are costs of change - and why are they important?

All sales are about change. And too many sales fail not because your offer isn't good but because you have overlooked the costs of change.